- Born in 1985, Color Riche just celebrated its 30th anniversary. An exemplary longevity.
- More than fifteen million units are sold each year worldwide.
- In the creamy texture of its grapes is a real care based on vegetable oils and emollients, secret of its softness and comfort. Rich in antioxidant vitamin E , omega 3 and 6, it protects the lips and gives them flexibility.
- Its anti-migration agent prevents the color from spinning in fine lines. Guaranteed impeccable dress.
- Its difference is the power of its nuances. Indeed, a particular fat disperses the precious tinted pigments to better reveal the shine. On the lips, even the most natural hues are very intense.
L'Oréal Paris Color Riche Advertising
- Red, orange, nude or pink. Satin, pearlescent, matte and iridescent, Color Riche has been declined in three hundred and fifty colors with various effects and intensities. This year, he proposes twenty-four new colors. That is forty-two shades on the French market.
- Its powdery notes of violet, jasmine and iris ensure an addictive olfactory signature.
- Photographed by Irving Penn, Color Riche's Andie MacDowell's lips caused a sensation at the launch of this tube. Their reflection appeared in a mirror. A photo that was exhibited at the New York Moma (Museum of Modern Art) during a retrospective of the artist.
- This red is also on the lips of Blake Lively , Lara Stone, Karlie Kloss and, before them, Claudia Schiffer, Laetitia Casta, Eva Longoria, Leila Bekhti, Julianne Moore and Jennifer Lopez.
- Karim Rahman, makeup expert L'Oréal Paris, recommends to put directly to the reason the lipstick. Next, absorb the excess material with a tissue paper and re-deposit the material with the fingertip, emphasizing the heart of the lips.
