On June 23, Britain officially announced its break with Europe. And if the economic consequences seem still difficult to predict, the auditing and consulting firm, Deloitte, sees a presage: the fall in prices of certain luxury goods.

According to the study conducted by the audit giant Deloitte, luxury products and other creations of large fashion houses would now cost less in England than anywhere else in the world.

For good reason: the fall of the pound sterling which, since the vote of the Brexit, fell more than 17% against the dollar.

According to this research, revealed by the Wall Street Journal, the Speedy 30, Louis Vuitton iconic handbag, would now cost £ 645 in London, the equivalent of € 715, while it is worth around € 760 Paris, 881 € in New York and over 1 000 € in China.

Tourism shopping up

Asked by the BBC, Nick Pope, head of fashion and luxury at Deloitte explains : "The drop in prices in the UK luxury market is mainly driven by the fall of the pound sterling - making the same article more affordable on the UK market than in other countries ". A decrease in prices which has a positive impact: the increase in tourism stimulated by the development of purchasing power.

And the official statistics are formal: for the simple month of July 2016, the United Kingdom received nearly 3.8 million visits, an increase of 2% compared to the previous year, generating nearly 2.5 billion pound .

Also interviewed by the BBC, Myf Ryan, marketing director of the London shopping center, Westfield, confirms the trend: "The number of tourists in our shopping center has increased significantly, so that their expenses now account for nearly 70% of our profits, "she adds, adding," It is mainly Chinese tourists who come to buy our luxury items. "In August, Chinese spending was up 53% compared to the same period in 2015. "

A readjustment of prices

In addition to lowering the price of Louis Vuitton bags, the BBC also notes that a Balenciaga dress would currently cost $ 400 less in the United Kingdom than in the United States. A cashmere sweater Brunello Cucinelli would be worth 765 € in Great Britain against 861 € in France and 903 € in the United States.

Nevertheless, Nick Pope points out that these reductions will not necessarily last, as some brands have already taken precautions in adjusting prices: "Luxury brands are generally - and justifiably - cautious about price adjustments. the fall of the pound will continue over the next six to 12 months, I expect more brands will realign this price. "