Who will succeed the actress Catherine Zeta-Jones and the model Karlina Caune to become the new face of the cosmetics brand Elizabeth Arden ? A great beauty cast, open to all, is launched!

How to become Elizabeth Arden's new muse?

Starting March 11, 2016 , the cosmetics brand Elizabeth Arden puts on line a form on its site to try to become its new muse . The lucky winner will also win 1 year of Elizabeth Arden's Eight Hour Cream products. If you are a major, you can all participate in this great casting: just answer simple questions (quote for example our favorite product and explain why we love it so much) and join his picture. End of the cast: April 4, 2016. A jury made up of beauty experts, brand representatives and beauty blogger Alina (Kleo Beauté Blog) will select the winner .

What will be the role of this muse?

The mission of the new muse Elizabeth Arden will be essentially digital : the latter will represent the new Universal Miracle Oil of the brand (released in November 2015) on social networks and on the French website of the brand through a lot of advice and beauty tips . With this life-size cast, Elizabeth Arden wants to give a new lease of life to the brand and seeks an elegant, active, dynamic and visionary muse. So, it's up to you to play!

Elizabeth Arden, pioneer of cosmetics

It was in 1910 that Elizabeth Arden, Florence Nightingale Graham of her real name, opened her first beauty salon in New York, on the famous 5th Avenue. It innovates in the world of beauty at a time when cosmetics and especially creams, were not pleasant on the skin. To remedy all this, she invents with a chemist, the "Venetian Cream Amoretta" , a very light cream that detonates with creams of the beginning of century, greasy and thick. Today, the Elizabeth Arden brand is known throughout the world and accounts for 2014, a turnover of 1.34 billion dollars.