Presented mysteriously at the beginning of May, the lipsticks of the collaboration between L'Oréal Paris and Olivier Rousteing, creative director of Balmain, will be in stores at the beginning of September.

How is the collab between L'Oréal and Olivier Rousteing?

In all, there are no fewer than 12 shades of L'Oréal's colorful lipstick, Color Riche, in a matt version, designed by Balmain's superstar stylist Olivier Rousteing. From 'classic' red to olive green, to orange, brown, purple or pink ... To make his debut in the world of make-up, Balmain wanted to make strong , printing his avant- garde and its eccentric leg on the 12 lipsticks of the capsule collection. As for packaging, the collab is clearly identified: in couture cases created by Olivier Rousteing, in green, black or blue and adorned with the signature of Balmain, the Color Riche has been entirely reinterpreted by the couturier! And to mark the event even more, the collection will be launched at the Paris Fashion Week and sold from September ^1, in shops and on the L'Oreal website.

12 women for 12 shades matte sewing

On the communication side, the collab 'made strong by associating 1 mannequin with each shade. Photographed on the rooftops of Paris by Nico Bustos, with Olivier Rousteing, the 12 women showcase the imagined hues. Ode to diversity and women's empowerment the capsule collection is divided into 3 groups (each with 4 shades). The rock tribe includes the colors "Freedom", "Power", "Legend" and "Rebellion"; the tribe "Confidence" (embodied by the sublime Doutzen Kroes), "Domination" (worn by Lara Stone), "Liberation" and "Confession" and the glamazone tribe brings together the "Balmain instinct", "Urban Safari" Glamazone "and" Fever ".

Discover the 12 shades in our slideshow.

Lipstick Color Riche L'Oréal Paris X Balmain: 16,90 €.
Available on lorealparis.fr and in our shops from September 1st and then from Monoprix from September 20th.