The month of April is also the month of Earth . And to protect the planet and its resources, there are many initiatives. Aveda Corporation , an American cosmetics company, wants to make a contribution to the building thanks to a product whose full benefits will finance the activities of several associations, which work to give access to drinking water to populations who are private.

A candle for cleaner water

In 2017, Aveda is selling a candle, 'Light the way' , of which 100% of the purchase price will be donated to the Global Greengrants association , which supports regional environmental actions around the world. Made with soy and plant waxes, the 'Light The Way' candle is fragranced with organic essential oils: vanilla, cinnamon, ylang-ylang ... The result: a more pleasant scent! Packaged in a glass 100% recycled, the candle collector offers packaging as nice as well thought out. The illustrations of the packaging were created by children from Madagascar who were able to benefit from an installation of access to drinking water through the action of associations.

This candle is available in all Aveda hairdressing salons, in the Aveda space of the Galeries Lafayette Haussman and on www.kalista-capillaires.com. Its price: 16 € , paid in full to Global Greengrants! Since 1999 , the brand's green initiatives have raised more than $ 50 million for local and global environmental organizations. In 2016, sales of the collector product raised $ 6.4 million. In 2017, Aveda wants to do even better. The objective? Harvest $ 6.5 million during Earth Month ...