Fashion brands like Tommy Hilfiger or Kenzo no longer hesitate to bring professional barbers to their company to offer a moment of relaxation to their employees. The beard in the company, more proof that beards and mustaches are anchored in our society.
Besides, the barber shops grow like mushrooms in big cities. Normal, since wearing a beard or a well-trimmed mustache, it's trendy!
Barbier and barber shop, a vintage craft that returns to fashion
Whether they are looking for authenticity, proximity or personalized care, men take more and more care of them. Beyond the simple fact of beard trimming and therefore, to display a perfectly maintained beard, the passage to the barber has a completely different dimension. It no longer embraces only the notion of necessity but also and above all, the notion of relaxation.
In fact, going to the barber is like going to the beautician. We go there certainly to get hair removed, but also to afford a moment only to us. And like traditional beauty institutes for women, barbers and barber shops offer other treatments , including moments of relaxation.
Option barber for CAP hair styling
And in that world, the clientele is such, that the barbers are too few to meet the demand. Sarah Daniel Hamizi, who opened La Barbiere in Paris , wants to remedy this by setting up her own training center in which she will be able to learn the barber techniques she has developed, such as shaving of the beard with the steam for the sensitive skins for example.
Meanwhile, students at CAP hair styling can since 2012 choose to follow the barber option.
Beauty brands also set to the trend barber
Simple marketing operation to position itself a bit more upscale? In any case, cosmetics brands are also oriented towards this trend of the barber . And men's ranges are expanding their offering for men's beard and hair products.
For example, L'Oreal is releasing its Redken For Men range, and the famous Wilkinson brand of shavers is the ultimate accessory for men: a 2-in-1 razor with a lawnmower and a razor-sharp side. The Monsieur Barbier brand, specialist in the delivery of razors for men at home, launches for Christmas, 2 boxes to maintain his beard or his mustache at home.
Redken For Men, Clean Brew Shampoo, 17 €
Box The Gentilhomme, 24,99 €
- 1 model razor "The President"
- 3 rechargeable 5 blade razors
- 1 shaving cream Proraso 150 ml
Limited edition for Christmas available from November 15 on www.monsieurbarbier.com
Box Old School, 39,99 €
- 1 model razor "The President"
- 3 rechargeable 5 blade razors
- 1 Proraso beard soap 75 ml
- 1 ergonomic badger
- 1 box of 20 hemostatic matches in case of small cuts
Limited edition for Christmas available from November 15 on www.monsieurbarbier.com
Hydro 5 Groomer by Wilkinson, 15,90 €
a razor side and a lawn side
Our 10 addresses of barbers in Paris and in the provinces
For a beard or a mustache perfectly maintained, here is our selection of addresses favorites:
- The Barbiere of Paris , 2 lounges:
14 rue Condorcet (9th arrondissement) or 7 rue Bertin Poirée (1st district)
Beard size: 18 € to 27 €
- F & G barber barber in Toulon
3 rue Laminois, 83200 Toulon
Beard size: 8 €
- Little barber in Lyo
18 rue d'Algérie, 69001 Lyon
Beard size: 15 €
- David Bouchilloux in Bordeaux
320 cours of the Somme, 33800 Bordeaux
Beard size: 18 €
- Barbclub in Marseille
50 rue Sainte, 13000 Marseille
Beard size: 11 €
- The Boys in Paris
60 rue Oberkampf, 75011 Paris
Beard size: 10 € to 20 €
- Workshop of the man in Pegomas
84 place du Logis, 06580 Pégomas
Beard size: 15 €
- The barber shop in Lille
34 rue de la barre, 59000 Lille
Beard size: 14 € to 19 €
- The armchair in Nantes
1 rue de Verdun, 44000 Nantes
Beard size: 9 € to 14 €
- Mr Laurent in Montpellier
30 rue Foch, 34000 Montpellier
Beard size: 13 €
