Why did the jury elect him?
Until then, it was known that water decreased the protection of sunscreens . With the unprecedented WetForce technology, it's the opposite. In contact with fresh or salt water, this formula has a filtering capacity of 10%.
The words of the jury
"The idea of genius! UV protection is enhanced by water. Not only do we bathe, we perspire, but far from being betrayed by its sunscreen, it has the good idea to make a wall even more effective against UV. "
"Real solar 3.0. "
"No, but this technology! It's a real tour de force. Bravo, congratulations! "
"A great innovation that turns water, the public n ° 1 sunscreen, into a protective ally of the skin: a crazy concept that becomes reality. "
"For the first time, wet force technology enhances sun protection in contact with water. A good reason to float in the sea all the holy day ... "
"The best cosmetic idea of the year or how to make us feel safe from swimming"
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