Shazamer a DVD to get his trailer ...

Shazam , the app that works by speech recognition launches in 2015 in visual recognition. The idea: shazamer for example its package of cereals to discover the dedicated nutritional information and most importantly, be redirected to a merchant site to buy them.

Until then, the Shazam app was downloaded (previously downloaded on its smartphone) to discover in a few seconds, the title and the author of a song heard on the radio (or anywhere else!).

Patricia Barra , global marketing director for Shazam, explains in an interview with La Tribune on the sidelines of the Mobile World Congress in Barcelona : "We imagine a world where you read a cooking magazine and you can" shazamer "the page and find a tutorial video of a recipe. This makes it possible to make a bridge between the press and the video. We could also expand to food or toys: using the smartphone camera, we could access a movie trailer, any kind of content, one click, without having to search and type. "

An idea that is based on the principle of increased advertising and PowaTag technology with which one can shop directly from the pages of magazines, scanning the article spotted with its smartphone.

Shazam is therefore set to become a key player in e-commerce. Since its launch in 2002, the app has already been downloaded 600 million times.