In September 2014, Apple introduced its iPhone 6 and surprised us with its watch connected AppleWatch (available early 2015). Reserved until now to geeks and other tech savvy, the connected watch has suddenly become the object to have at its wrist. Yet, watch, computer, tablet, or walkman ... Apple did not invent anything. But here, the American giant comes on the market with products always extremely well completed that democratize the genre. And it works. 53% of Internet users are interested in purchasing a connected watch.

Watch strap or connect e e e connect?

If the connected bracelet is ideal to follow our physical activity since it coaches us daily (number of steps taken during the day, number of calories lost, quality of our sleep etc.), the connected watch is an extension of our Smartphone.

For Jean-Sebastien Zanchi, a journalist specialized in technology at Metronews, the connected watch makes life a little easier : "Unlike the bracelet, the connected watch has a screen where you can read the time, but also have access to notifications which arrive live on our phone. The guiding idea of ​​the connected watch is to no longer need to take out its Smartphone hundreds of times a day. No need to have your smartphone in your hands to be alerted if you receive a call (or message, mail, etc.) since the connected watch vibrates. Practical, especially with the phones bigger and bigger that we no longer carry in the pocket, but in its bag.

A watch connect e, g l walk how?

Most watches connected are not autonomous and must be operated with a Smartphone. To activate the process, the connected watch is synchronized with its telephone. Then, just slide it to his wrist, just as you would put on any classic watch.

The connected watch alerts us directly of all the notifications that our Smartphone receives. No need to take out your phone, the connected watch vibrates when something happens on our phone. Afterwards, it is up to us to choose whether to answer it or not ...

Towards a mutation of the market é watches?

What if we all end up replacing our traditional watches with connected watches? Difficult to believe and yet, such an evolution would not really be unpublished. In the 19th century, the wristwatch already succeeded the pocket watch. And no one believed the transition possible at the time.

"With the arrival of watches connected to the market, it is the entire watch industry that will be shaken up," says Anne-Sophie Bordry, President of the Think Tank ( Connected Objects and Intelligent Objects of France). In other words, tomorrow we will pay more attention to the features that a watch offers than to its mechanism. "

So, will the Rolex , Breitling and others Bell & Ross eventually get stolen? It is in fact mostly fashion fans who could be seduced by connected watches and their fairly high price (200 € on average and 350 € for that of Apple). In September 2014, Apple invited for the first time fashion journalists to his Keynote . Another highlight: during Fashion Week, we could find the watch connected AppleWatch at Colette , the Parisian fashion temple par excellence.

The bankable rapper Will.i.am (member of the band Black Eyed Peas) also released his watch connected Puls. But traditional watches still remain, for many, synonymous with absolute luxury.