"Poison", an evocation of the forbidden fruit

In 1985, the release of "Poison", the newborn of Christian Dior fragrances, is a real event all over the world, and particularly in Japan where the success is immediate. During the first weeks, a bottle of "Poison" is sold every 50 seconds: a record! It must be said that this perfume is particularly provocative and addictive. This ultra-heady floral oriental is clearly inspired by another fragrance launched in the late 1970s by L'Artisan perfumer, "Mûre et Musc". Its originality lies in the overdose of tuberose and red fruits that give it all its personality. The bottle has the shape of a deep purple apple, a reference to the apple of Eve or Snow White, which symbolizes both the forbidden fruit and the poison of sin. It can be said: "Poison" is a perfume that does not do things half, and leaves no one indifferent. He likes or does not like. Moreover, in New York restaurants, it could happen, in the 1980s, to see the words "No smoking, no Poison" (no smoking, prohibited to wear "Poison").

"Poison", a rain of declensions

Following the success of "Poison", the Dior house launched new versions in the 1990s and 2000s. The bottle remained the same, only its color changed according to the fragrances. We can quote "Tender Poison" in 1994, "Hypnotic Poison" in 1998, "Pure Poison" in 2004 or "Midnight Poison" in 2007. Although each of these creations refers to its illustrious elder, they did not in fact, by much to do with it in terms of composition. "Poison" has also served as a source of inspiration for many other modern fragrances, such as Thierry Mugler's "Angel", Givenchy's "Hot Couture", Lolita Lempicka's eponymous fragrance ...