"I love it!", The story of a myth


"I just love it !" was created by Dior in 1999 to pay tribute to the passion of the founder of the fashion house for flowers. That's why "I love it!" was designed as a huge floral bouquet. This perfume is perfectly in line with the philosophy of Christian Dior who wanted above all to make women beautiful and happy. This desire is sensitive as well in the "Parfums Christian Dior" as in the commercials that accompany them. The short film which presents "J'adore!" features icons of femininity such as Charlize Theron, Grace Kelly, Marilyn Monroe and Marlene Dietrich. "I just love it !" is definitely a perfume that makes it beautiful.

A floral explosion for "I love" Dior


In order to celebrate Christian Dior's passion for flowers and women, the designer Calice Becker has created a floral bouquet full of joy and femininity. It mixes the fragrances of the most noble flowers such as Comoran ylang-ylang, Damascena rose and Sambac jasmine. It creates a balanced fragrance in which each flower has its place and takes relief thanks to a more woody background. This bouquet is a very feminine, sophisticated and elegant fragrance, like the Dior woman.

"I love it!", A haute couture perfume


"I just love it !" Dior has become a real classic of French perfume, which is why it is suitable for all women. Nevertheless, it is a sophisticated fragrance that reveals the femininity and sensuality of the woman who wears it. For the bottle, the creator, Hervé Van der Straeten, was inspired by the figure in 8 expensive to Christian Dior, which one finds in the form of amphora very lengthened by a necklace of rings gilded and surmounted by a glass bubble. This perfume that has the look will sublimate your evening dresses but for the day, prefer the perfume "Miss Dior", lighter and easy to wear.