Before, being well made up without endorsing the animal maltreatment, it was almost mission impossible. But that was before ! For several decades more and more brands have been concerned about the animal cause. And, certainly encouraged by the vogue of vegetarian and vegan diets, consumers are also more looking at the composition and manufacturing processes of their cosmetics . A pioneer in this field, The Body Shop is increasing its operations to raise consumer awareness.

The British cosmetics giant has been committed to banning the use of animals in the development of cosmetics since 1987 and expects to prove that beauty products that care for animals are as effective as others. Indeed, fair trade is not the only battleground of the brand. After launching 100% vegetarian makeup brushes, The Body Shop is continuing its engagement with Cruelty Free International and is launching a petition to ban animal testing for cosmetic purposes worldwide.

Did you know ? Each year around 500 000 animals are used for cruel tests for cosmetic purposes ... If this type of test has been banned throughout the European Union in 2013, today 80% of the countries still do not prohibiting the testing of finished beauty products or ingredients on animals . But there is no question of it becoming a fatality. And for that, The Body Shop relies on Internet users. The brand has launched a petition to stop animal testing worldwide. The objective? Collect 8 million signatures . To participate, we file on the site of thebodyshop.com, tab "commitment", "against the tests on animals"

To access the petition directly: https://foreveragainstanimaltesting.com/page/8881/petition/1?utm_source=thebodyshop-en&utm_medium=referral&utm_campaign=en_cta_faat-petition&utm_content=against-animal-testing