In terms of advertising campaigns, Perrier always knew how to strike hard . And inevitably, we all have in mind a clip that marked us: whether it's the mini-film directed by Serge Gainsbourg in 1976, the roar-fight filmed by Jean-Paul Goude in 1990, or the advertisements placed or published in magazines, there is necessarily a Perrier advertising that has marked us.

How is the Perrier Collector Edition?

Not always conventional, Perrier has now decided to reconnect with the animal instinct . At least the time of a collaborator. Another way for the brand to follow the line of conduct that it has set for some time: to bring back extraordinary in our lives! For the collector edition available on 2 October, Perrier called on Juan Travieso, a 29 year - old Cuban artist. For Perrier, he mixed animal instinct, primary, and modernity through a very personal perspective work. The result ? Lion, tiger, wolf, gorilla, leopard and owl 100% realistic blend harmoniously with colored geometric cubes ... that infuse a strange relief to Perrier's signature bottles.

100% wild goodies

But the collab does not stop there. Juan Travieso and Perrier have also devised a capsule collection of 5 pieces produced in limited quantities. A notebook, ideal to take note of his adventures; a waterproof backpack, a gray unisex sweatshirt with a wolf design, a cardboard 'leopard head' trophy and a bike to blend into the urban jungle! As the 3 cans and the 3 bottles, the capsule collection will be on sale from 2 October.

Discover them in our slideshow!