Since 2016 and his consecration by Pantone , there was only for him. Millenial Pink by here, Millenial Pink by that: the shade of pink with gender fluid accents everywhere, from Instagram feeds to streetstyle silhouettes to the Fenty x Puma show (thanks Rihanna ) . A hype born in the street in short, in full swing streetwear , which quickly gained the high spheres of luxury and the wardrobes of their customers, all generations.

Result? The M illenial P ink has become a little too mainstream , the under 20 years have gone in search of a new color identity: I named the Gen-Z Yellow (literally the "yellow of the generation Z") . Vehicle vitality and ambition, this hint of acidity would be a chromatic transposition of the qualities of this new generation of prescribers. That's at least what Erika Woefl , color expert at Behr Paint , explains about the HelloGiggles webzine. For Haley Nahman of The Man Repeller , this yellow appears as "an equally luminous parade to the overdose of saccharine engendered by the bubble gum phenomenon", the M illenial P ink remaining hardly separable from its girly roots.  

But what color is it concretely? For Haley Nahman , the Gen Z Yellow is not limited to one color and includes a whole range of shades, from creamy yellow to yellow chick. A diversity that can be found on the Instagram accounts of young social media addicts as well as on streetstyle sessions. But not only.

Fashion Week last September also showed that 2018 would make us see life in yellow. Mediterranean on Jacquemus ' "Bomba" mini-dresses, arty on Calvin Klein's cerebral silhouettes or imperial on Erdem's mundane outfits, yellow is emancipated from unflattering prejudices that have made him a color too often neglected by ready-to-wear to become, undoubtedly, the pigment of the year.