In the Middle Ages, both sexes make use of the perfume to mask bad odors due to baths rendered rare by the fear inspired by the contagious power of water. It changed in the Renaissance when the members of the aristocracy used it outrageously. Even after the Revolution, the bourgeois became perfumed. But it is still a bastard use between secret trick of seduction for the coquettish or stuff after shaving. The revolution took place in the 19th century when Aimé Guerlain launched Jicky. For the first time, a perfumer incorporates synthetic essences and musk into its composition. Rejected by women who find it too strong, the perfume is adopted by men and will be replicated by the house to make an explicitly masculine fragrance, under the name of Mouchoir de Monsieur. Men's perfumery experienced a real boom in the 1970s. While men were perfuming only by using pretexts in the 1970s, they no longer hesitate to follow their desires and have more direct access to perfume. The wave of feminism and hippie inspire perfumers, who prefer woody notes, far from the medicinal scents of Eau de Cologne or too feminine with lavender. The fragrances reinforced the masculine domination, valorizing the virile man, the strong and strong male. Peppery, spicy, and even racy, the tendency is to strong, powerful and heady perfumes. The cult of the body is at its peak, as much as the power struggle between men and women expresses itself. We are witnessing the affirmation of man. In the years that followed, man no longer apprehended perfume in the same way. More and more attentive to his well-being and body, he is in search of more stylish and fresh fragrances, with vegetable and mineral notes. This taste for lightness and voluptuousness will only increase with time, so much so that perfumers will play on the mix of certain fragrances, as is the case for Jean-Paul Gauthier's unisex fragrance. In the 21st century, the metrosexual tendency is confirmed, men assuming their share of femininity while remaining attached to their virility. They choose subtle perfumes in which perfection, masculinity, strength, ambition and delicacy are combined. Like women, perfume is a factor of originality, identity, and there is no question of having the same as the neighbor. Today, mystery has become the watchword, conditioning the research of creators. Man wants to be in the image of his perfume: mysterious, attractive ... Seducer. Guerlain Homme is in the image of this desire: it assumes its share of virility and charisma while retaining notes of citrus, fresh and even slightly sweet. It is far from the time of the male who 10 years earlier made a massive and discreet use of a heady and macho fragrance. The time is for self-expression and seduction.