Raise awareness of early detection of breast cancer

"Estée Lauder Pink Ribbon Photo Award" 2016 is the only national photo contest on breast cancer awareness . Each year, he meets a growing success. Created in 2012 by the Estée Lauder France Group for the 20th Anniversary of the Pink Ribbon in honor of Evelyn H. Lauder , this photo contest aims to draw the public's attention to early detection of breast cancer .

The theme of the 2016 contest: "Love yourself"

For this 5th edition , amateur or professional photographers have until August 20 to participate by sending a photo and a message on the theme "Love yourself" . The jury, composed among others of Jean-Christophe Jourde (President of the association Breast Cancer Let's Talk!), Ariane Goldet (Editor in Chief Beauty of Marie-Claire) and Marielle Fournier (Presenter radio and TV), will select Forty finalists and laureates will receive their prize for the launch of October Rose, a month dedicated to the fight against breast cancer.

As a reminder, breast cancer is the most common among women . In France, 55,000 new cases are diagnosed each year. 1 in 9 women will develop breast cancer in their lifetime, according to World Health Organization figures.