Every year for 25 years, the Estée Lauder brand has raised women's awareness of breast cancer . A renewed implication, year by year during the month of October, international dedicated to the fight against this disease. Engaged alongside the association "Breast cancer, let's talk about it!", The American company has devised limited-edition products sold for the benefit of research against breast cancer.
One month to talk about it
In France, 1 in 8 women is at risk of developing breast cancer. Putting breast cancer control at the forefront is one of the most effective ways to reduce the impact of the disease on women. By focusing on prevention, Estée Lauder hopes to make women and those who love them understand the importance of screening. The means of action of the American firm? Raise awareness through new products. From September 25, the products of the Ruban Rose collection will be put on sale. This collection includes 2 treatments:
- The Advanced Night Repair Synchronized Repair Complex, sold with a pink ribbon key ring ((122 € per 50 ml)
- The Pink Ribbon make-up kit contains 8 Pure Color Envy eye shadows, a Sumptuous Knockout mascara, a Double Wear mini pencil and an eye brush (50 €)
On the money raised by the sale of its 2 products, Estée Lauder is committed to donate 10% to cancer research.
A historic fight against breast cancer
And if the fight against breast cancer today has an international reputation, Estée Lauder did not wait years to get involved. Evelyn H. Lauder, daughter-in-law of the founder of the Estée Lauder group, is partly responsible for the symbolic pink ribbon that has become the emblem of the fight against breast cancer . It is also the company that has engaged the brand in raising women's awareness of this disease. She was also the instigator of the campaign "Breast cancer, let's talk about it!", Which later gave its name to an association, created with the magazine Marie-Claire. A very good commitment. Over the past 25 years, The Estée Lauder Company has raised more than $ 70 million for research , education and medical services, including $ 56 million for 225 medical research projects around the world.
