Underestimated at the time, the emotional importance of the transitional object that is the doudou is no longer in doubt for anyone. The proof, the foolish anecdotes that the young parents tell you about the day when "Jules lost his blanket": sleepless nights for the whole family to cry with him the missing; research notices affixed to the neighborhood trees and the questioning of merchants; the crossings of the city to redeem his clone ...

When his majesty Doudou is lost in the house, Daphne leads Theo in his search: "Where are you, Doudou?" So the rabbit ended up being called "Téou". One day, she mobilized all the TGV controllers to find the lost. Like many parents, Morgane hides in the cupboard the double of the white sheep on which Raphael has set his sights. But he noticed it and since then has also claimed the sheep for help. It is therefore a herd that Morgane now has in reserve.

The brands, which closely study the concerns of young parents, have seized their anxieties as a targeted market. Whereas twenty years ago toddlers attached themselves to any object at hand a little by chance, today, we manufacture special soft toys called doudous, formatted according to the advice of the psys and supposed to answer perfectly the needs of the toddler. And manufacturers compete to rescue distraught mothers: duplicate sales, storage of old collections, websites where to place an ad to find a clone not found in store, tattoo said doudou. Would we do it a little too much?