"Woman", the beginning of a great love story

"Femme" is the very first fragrance launched by couturier Marcel Rochas in 1944. In the early 1940s, the world renowned French fashion designer just met her who will become her third and last wife: Nelly Brignole name of Hélène Rochas), twenty years his junior. At the same time, he has the idea to launch a perfume under his name, and it is quite natural that he will dedicate it to his wife. This perfume is born from the meeting with the perfumer Edmond Roudnitska. For a year, this one was working on a test of feminine fragrance. Marcel Rochas immediately adopted it, without any retouching, and launched it under his mark in 1944.

The candied plum notes make all the success of "Woman"

Success is immediate, although in this period of post-war scarcity, quantities are limited. "Woman" quickly becomes a great feminine classic. It is part of the family of chypre. Its originality, it owes it to its fruity notes and confit of plum, made up of molecules still rarely used at the time. There are also notes of peach, rose and jasmine, as well as touches of spices such as cumin, cinnamon and clove, which come to warm the whole.

"Woman", an ode to femininity

Like the perfume itself, the bottle celebrates femininity. Its form of amphora recalls the curves of a woman with round shoulders and a wasp waist. According to legend, Marcel Rochas and Albert Gosset, who drew it, would have inspired the forms of the actress Mae West. Made by Lalique, the bottle is in pink white crystal. At the beginning of its marketing, it is sold dressed in black lace. In the late 1980s, "Woman" was reviewed and corrected; its reformulation incorporates lighter notes, but it remains one of the biggest perfume fragrances in the history of perfumery.