The time of a collaboration, Monoprix invited the creators of Maison Château Rouge to put their imprint on a capsule collection ... to discover in stores at the end of April.

Maison Château Rouge X Monoprix: Africa in the spotlight

The DNA of Maison Château Rouge? It is to be sought in the ^18th arrondissement of Paris. A colorful district, rich in history, its heritage but also all the cultures that meet and mingle It is in this borough, popular and romantic at the same time, that the House has taken up its quarters, worn by Youssouf Fofana, talented and supportive creator. Anxious to support entrepreneurship and local initiatives, the creator has even been able to invest a portion of the brand's profits in a social project called "The Migratory Birds", which aims to participate in a collaborative manner in the development of micro-businesses and SMEs in Africa. And for his collaboration with Monoprix, Youssouf Fofana went to Bombay, India, to meet the handicrafts cooperative with which Monoprix has been collaborating for several years.

She is how, the collab '?

Canon. And trend. For Monoprix, Maison Rouge did not deny its DNA, always inspired by fabrics unearthed by merchants in the Paris area. Result, wax is in the spotlight . But also Africa as a whole. African loincloth, wax, basketry, naive art and colors are mixed in a contemporary style. To shop at the end of April? Colorful sandstone plates - for daily use or hanging on the wall, for decoration - trays, cushions ... And trendy and original clothes: everything we love!

Judge instead by discovering our selection in the slideshow below !