Sea , surf and UGG
It all started in 1978. In the middle of a wave baba cool, Brian Smith, young Australian, settles on the shores of the Pacific, Southern California. In his suitcases, the surfer brings his fetish shoes, large boots sheepskin returned which he never separates. Seduced by their comforting virtues after hours spent taming the waves, some surfers buy some of these pairs. A meeting with a shoe manufacturer later, Brian Smith launches UGG Australia and begins its conquest of the planet.
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A high-end confection
Made of double-faced sheepskin, UGG has the distinction of having an inner lining in ultra-soft wool which gives them comfort. Real outdoor booties, fur-lined boots also offer thermal benefits of the most appreciated in winter. These qualities are due to the use of high-quality materials and know-how that has remained unique until now.
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Unparalleled global success
Popular with surfers, the UGGs see their fate swing the day when, in the 2000s, the influential TV presenter Oprah Winfrey presents them during one of his mythical shows. Success is immediate and passes, in particular, by ambassadors of choice. From Kate Moss to Claudia Schieffer, to Pamela Anderson, all are fond of her UFOs become new objects of desire.
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An established fashion guarantee
Beaches, the UGG pass and fashion pages of magazines and see now open their own shops in New York, London or Paris. A phenomenon that the brand expands with bold collaborations (Jimmy Choo , Swarovski, Alexa Chung , Jeremy Scott ...) finishing to make its flagship model a must-have piece of the women's wardrobe.
