The perfume at the heart of the creation Dior
When he launched his first collection "New Look" in 1947, Christian Dior ordered from the outset a perfume that he wanted sophisticated, modern and recalling the sentiment in love. "Miss Dior" was born. The perfume seduces as soon as it leaves. Its notes of citrus, green cyprus, "jasmine" and "patchouli" express a femininity finally assumed, finally liberated. Since then, Christian Dior has made perfumes "the indispensable complement of the feminine personality". For him, the perfume must sublimate the dress worn.
Dior fragrance lines will not be confined to women. In 1955, the brand launched its first unisex fragrance "Eau Fraîche" and then, in 1966, the mythical perfume for men "Eau Sauvage" , worn by the very charismatic Alain Delon.
Christian Dior and his passion for flowers
Christian Dior has always had the passion of flowers. True gardener emeritus, he makes flowers true sources of inspiration. He names his creations from his favorite plants and carries a lily of the valley in his buttonhole to bring him luck, but it is truly in his perfumes that the passion of Christian Dior is particularly felt. As a demanding designer, Christian Dior is surrounded by the best perfumers, but also the most noble materials to design the purest and most modern fragrances. The floral heart of Dior perfumes, the olfactory signature of the brand, is designed with the same will to precision and excellence as Haute Couture itself.
Perfumes among the best sold in the world
Many Dior fragrances have become cult. Who does not know "Miss Dior" , "Poison" , "Dior Addict", "Dior-Dior" or "J'adore" ? The latter has been leading the sales of women's perfumes since its release in 1999. In the men's department, "Eau Sauvage" remains the third male fragrance best sold in the Hexagon. Since 1947, Christian Dior has made it a point of honor to create perfumes that show as much audacity as its collections of clothes. More than half a century after its first creation, the couturier still seduces by its timeless fragrances. Becoming a muse of Dior perfumery is now a privilege. Cold beauties like Sharon Stone and Charlize Theron competed with glamor with the phlegm of Monica Bellucci or Eva Green during the various advertising campaigns. Some French women have also been chosen to become the image of certain Dior fragrances such as Isabelle Adjani and, recently, Mélanie Laurent.
