For some seasons, the trend is to customize accessories . Bags, wallets, jewelery, coats or shoes, everything is personalized! And Lancel goes to the page by extending its customization service on two levels: personal message and customized services . The idea is not revolutionary and other luxury brands like Gucci also offer this service but where Lancel stands out is in the choice of colors, materials and possibilities of customization. The brand of French leather goods offers us many possibilities to personalize the inside of our bag , purse or small tag to hang . Letters, figures or emojis are declined in 9 colors including 3 metallized . For the more daring, the "made to measure" service has a wide selection of alligator or python, matt or glossy and two leather or coarse grain liners.

The service "personal message" is offered at a purchase and available in the boutiques of Opéra (reopening at the beginning of December), Galeries Lafayette Haussman, Champs Elysées, Strasbourg, Bordeaux, Marseille, Lille and Lyon . As for the service "made to measure", it will take 6 months for the delivery of its unique piece.