«La Redoute Madame», a new fashion brand

After developing La Redoute Interiors in 2014 (a decoration- based brand ) , the retail giant is renewing itself by launching a brand of ready-to-wear, La Redoute Madame . With this new fashion offer, La Redoute hopes to rejuvenate its image by staging 16 personalities of women:
- Mrs Pressée,
- Mrs Swollen,
- Lady In The Wind,
- Mrs #Hashtagdotcom,
- Mrs. Flower Summer,
- Mrs A La French,
- Mrs Peace & Mode,
"Madame does not lose the North,
- Mrs Ouiii,
- Mrs Mini Moi,
- Mrs. French Riviera,
- Mrs. A La Page,
"Madame Undecise,
- Mrs Grand Large,
- Mrs Lèche Vitrine and
"Madame exposes herself .

Each "Madame" represents a particular style of dress: special collections for Madame Ouii and collections for women ultra-connected for Madame #Hashtagdotcom for example. By sorting the styles by categories, La Redoute wishes to facilitate the searches on its site.

"La Redoute Madame", an unavoidable advertising campaign

In the next few days, it will be difficult to miss ... On television or on public transport, the "La Redoute Madame" advertising campaign is displayed everywhere. It was conceived by the agency FF Paris . And marketing operation obliges, it is possible until April 5, 2016, to try to win the outfits presented in the advertisements by participating in a contest contest organized on Twitter ... Just try luck by twitting with the hastag #laredoutemadame .