Between animal leather, intensive farming and working conditions, in the textile world , it is not always easy to reconcile one 's convictions with the ethical charters of fashion brands. Yet some are doing well.
Veja, pioneer of eco basketball
Today, it is the reference in terms of eco-friendly fashion. However, initially, the bet of Sébastien Kopp and François-Ghislain Morillion was rather daring. Their challenge? Craft one of the iconic pieces of their generation, basketball, respecting the environment and working conditions. Nearly 15 years after the creation of Veja, the challenge has been raised hands down!
How is it ? Trendy and timeless sneakers at a time. Easy to wear with any outfit. We love well-inspired collaborations with Claudie Pierlot , Deyrolle and others ...
The credo of Veja? Produce sneakers differently with a positive impact at every stage of production. Going to the end of the world to find ecological materials and to form partnerships with small producers working in a responsible way, by dint of effort, the two friends have raised the bet. Organic cotton, eco-friendly rubber ... Since 2005, the brand of two acolytes has acquired renown without renouncing its values and managed to make a name without advertising.
- Or ? On the brand's website (www.veja-store.com) at Galeries Lafayette, at Zalando, Sarenza ...
Patina, trendy and responsible
How is it ? T-shirts and sweaters in trendy colors and adorned with sweet words like 'crazy love' or 'love is big', for example. Fashionable clothes for women and men.
The credo of Patine? Invent our new essentials "with good in". Understand with real convictions. From materials and production methods to the ecological impact of her clothes, the young brand wants to control everything. On the "ingredients" side, the brand favors recycled materials and natural materials with a low ecological footprint: organic cotton, recycled cotton, Tencel and Lyocell, linen, hemp, vegetable leathers and organic wool. Concerned about her neighbor but also about her contemporaries, the young French brand is engaged associatively and reverse, for any purchase, a percentage of its sales to the association "La Cravate Solidaire".
- Or ? Exclusively on the brand website: www.patine.fr
