Fashion truck: dressing on wheels

Published on 04/28/2024 17:50

Tired of running the shops and ending up in the same outfit as his office colleague? What if we let an original fashion come to us? This is the principle of fashion trucks. There are already three in France.

Caravan Shop: the French pioneer
At the wheel of her fashion truck, Elisa Massardi crisscrossed the Parisian routes since 31 March 2013. Her name is Caravan Shop . This fashion truck is the last piece that completes the journey puzzle way of this young woman who made the Fine arts before becoming a graphic designer then a television script. A profession that leads her to spend quite a lot of time in coaches governed: it falls well Elisa Massardi adores trucks.

The fashion ? She has it in the blood: her grandmother was a model in the 1930s, her mother was a clothing store. In 2011, she began training as an image consultant. By surfing the net, she finds a way to reconcile her desire for mobility, creation and fashion: the fashion truck. Elisa is a fashionable hookups. Its leitmotiv? To make her clients beautiful: "I love clothes and fashion, but I'm not a fashionist who takes pictures every 5 minutes in front of his mirror. What I love is putting people in the spotlight. "

When a Peugeot J9 becomes a dressing room
In May 2012, it is the favorite of Ebay: a Peugeot J9 of 1981. This truck used to transport street butchers will now do in lace. The idea of Elisa: create a contrast between this vintage exterior and an ultra worked and glamorous interior. It involves an architect, an ironworker, a carpenter specialized in sailboat cabins. Nothing is too good for his truck. After six months of construction, the shop of 5m2 has become a real jewel box for the clothes, accessories and jewelry of the dozen young designers she has unearthed. A good plan to make up a beautiful and original wardrobe.

The Caravan Shop, on both sides of the periphery
The wish of Elisa Massardi: cover the four corners around Paris. The Caravan Shop has already been spotted on the side of the Bellevilloise (20 ^e) of Glazart (19 ^e) of the Electric ^(15th) and the Ourcq Canal ^(19th).
But above all the Caravan Shop installs its bearers in Saint-Denis (93):
- every first Thursday of each month: Place Jean Jaurès.
- every first Friday of each month: Place des Tilleuls.
- every first Saturday of each month: Place Gabriel Péri.

Notice to fashionnistas! The Caravan shop will be in front of Hotel W in Paris during the Fashion Week : every evening a creative designer will be honored in the truck from 6 pm to midnight. Why not sip a drink while shopping? For the occasion Hotel W will dedicate a cocktail to each designer. The Blune brand opens the show on September 26 with a concert by pop singer Micky Green .

The fashion truck grows
- In June, Cotton & Wild joined him on the Paris macadam. This truck driven by Aurore Evee, creator of the fashion blog Cotton and Wild has a watchword: vintage fashion. In this small blue caravan, we find a vintage selection of clothes, jewelry and accessories from the 50s to 90s chinés in France and abroad. Never short of fashionable ideas, Aurore Evee, does not hesitate to customize certain pieces to give them a life. No jealous, a corner of the Cotton and Wild truck is reserved for the gentlemen's locker room.
- The Arty Truck is a UFO that mixes the universe: objects of decoration, beauty products, candy, jewelry, we find everything in this truck.

These lorries display their itinerary on the Internet, so you can track them and find out when they are near us. One can also get a glimpse of their finds on their online shops.