"Fahrenheit", all the contradictions of the man in a bottle


"Fahrenheit" has entered the history of perfumery since its release in 1998 as one of the first male floral fragrances. Its originality: the overdose in violet leaves, or rather in methyl octylcarbonate, a chemical molecule supposed to reproduce the odor. This ultra-present note of violet is associated with jasmine and honeysuckle, on a woody background and powdered patchouli, vetiver and leather. Result: a perfume that symbolizes all the complexity of man in its various facets. A fragrance that is at once virile and sensual, fierce and soft, warm and cold, powerful and fine ... this recognizable olfactory signature quickly becomes one of the great classics of the Dior house and all the men's perfumery.

"Fahrenheit", more than a perfume, the incarnation of the new man


"Fahrenheit" embodies the soul of a new and free man, eager for great spaces and adventures. A pioneer spirit that corresponds to that of the Dior house. The bottle, too, emphasizes this image: its conical shape, its slightly golden red color ... as many signs of the fullness of the mature and stable man. On the screen, the fragrance has benefited from the expertise of renowned directors. In turn, Ridley Scott, David Lynch, Daniel Askill and Michael Janssen illustrated the spirit and history of this iconic perfume from the Dior house. Even today, "Fahrenheit" ranks among the top ten perfume sales in the world, and in the top thirty in France.