The new Playtex pastel color collection

The Playtex house offers a new collection, in very limited edition, of its flagship model, the Crusader Heart. Called "Color my heart", this collection of bras will be available from 14 to 28 September 2016 exclusively on the Playtex site. The brand, renowned for its frankly "classical" lingerie (black, white and flesh), goes out of its way out of vintage pastel underwear. Green, pink, blue or pink ... enough to prolong our summer soon!

Favoring the look and the good maintenance of the chest, the sizes of the bras will go from 90B to 110E and will be sold at the price of 32,40 euros .

The Renewal of the Playtex Brand

Existing since 1932, Playtex is a brand known worldwide for having invented the heart-cross bra. Created in 1954, in France, it sells 2 every minute. Playtex also owes its success to its comfort but also to its infallible maintenance . The cross construction is the signature of bra, which has become over the years iconic. Yet there have been ups and downs. The mark has been remodeled and modernized. Notably by taking as a muse the actress Zoe Felix. For the Playtex spring-summer 2016 campaign, she has played the parts of the collection, the time of a photoshoot at the edge of the beach. This is reminiscent of the recent incarnation of the Triumph brand by Emma de Caunes, another actress of the same generation. What classics sometimes have good.

Collection on sale ephemeral and exclusive on the site Playtex, from 14 to 28 September 2016.