The computer graphics, digital anti-counterfeit campaign fight
34% of French people believe that the purchase of counterfeits saves money ...
And the younger you are, the harder you believe it to be: 49% of 15-25 year olds say that buying a counterfeit is, in fact, a way to protest against a market driven by the big brands' economy (study of 2013 carried out by the European Observatory on infringements of intellectual property rights).
Except that counterfeiting is not legal .
As a result, the National Anti-Counterfeiting Committee (NACC), UNIFAB (Union of Manufacturers) and INPI (National Institute of Industrial Property) join forces for an anti-counterfeiting campaign on the Internet in 2014.
Their playful, animated and downright ironic infatuation comes to titillate our guilt ...
An ironic infographic
The goal of this new digital campaign is to pinpoint the harmful side of counterfeit products and their impact on public health, the economy and employment.
The designers of this infographic have relied on the irony to address the real consequences of a purchase of counterfeiting on the Internet: disclosure of banking and personal data, advertising and spam mails, computer virus etc.
Some dissuasive sentences of warning that can be found in this infographic:
- "You have entered your credit card number, thank you again, your account is debited without your permission! "
- "You have communicated your IP address, as a bonus you receive the latest computer virus, your mouse dies of a leptospirosis. "
- "Well played, you encourage clandestine manufacture under dubious conditions. "
How to spot counterfeits on the internet?
Beyond the classic scams on the internet, one nevertheless appeals to its common sense: a Chanel handbag or Louis Vuitton, a pair of Louboutin or a bottle of Château Margaux at 100 €, it is not possible!
Often these objects are manufactured in clandestine factories and under dubious conditions. Moreover, European standards are not respected ... let alone the working conditions of adults and minors.
