The showcase effect of Christmas undoubtedly plays. The holidays of All Saints barely finished, November barely stammering, we are already 69% to think about our future purchases of Christmas gifts . This is 39% higher than in previous years. Why such an anticipation? It is that that sought to define the institute TNS-Sofres for the site showroomprivé.com
- Christmas gifts: 1 French on 2 anticipates to better control spending
According to this survey, 58% of us are chasing Christmas gifts now to anticipate big expenses and stagger Christmas purchases . The idea: better manage its budget. But not only. Getting there in advance also allows you to find more appropriate gifts for our loved ones while being on to be delivered on time.
- Nearly two-thirds of us say they want to hunt down Christmas promos
Starting our gift search now also helps to track down bargains . We are 62% to compare prices and track down promotions before moving on to purchasing Christmas gifts.
Internet becomes the most common means of purchase for Christmas gifts since we are 89% intending to order directly on the web .
75% go even further in the search for bargains by claiming to want to go through private sales to get products from big brands at broken prices.
- Christmas Gifts: last minute purchase remains minority
In the end, we will be 50% to have finished our list of gifts for the holidays of end of years before beginning of December.
4% of the French people have already finished their Christmas shopping at the beginning of November .
Conversely, there are also the late ones: 11% wait for the last moment , that is to say a few days before Christmas, to get started.
- Budget Christmas gifts: 250 € on average.
Crisis forces us, our budget for Christmas is down. In France and throughout Europe.
We are 34% to consider spending less than in previous years in Christmas gifts.
The average purse of a Frenchman is between 150 € and 300 € but for 39% of us, the Christmas budget remains less than 150 € for all purchases.
In the rest of Europe too, Christmas budgets are being revised downwards, with 67% of Spaniards, Portuguese and Italians spending no more than € 200 on purchases.
>> Discover our special folder Christmas Gifts 2014
