Forget the pragmatic tote of the ski slopes, the anti-chic reflex of tourists or the distinctive accessory of urban youth. An iconic accessory in the gaudy colors of the 90s , the much-belated banana was about to become commonplace.

And for good reason, on the fall-winter podiums 2017-2018, the cultured banana adds to its practical status a chic look. Less elongated, it now displays a strict and sophisticated line. The colors are soft, the noble materials, the precious details: all the codes of the ideal bag are gathered here in miniature version. The fashion asset? A delicate metal chain or a thin leather thong crowd out the ungrateful waist-cut nylon belt. The worn is light, whether on the shoulder or on the hips.


Credit: Gucci Fall-Winter 2017-2018 Fashion Show

In the backdrop of this unexpected return, the 90s, incessant inspiration of the creators for the beautiful season. Reminiscent of childhood and adolescence, we remember seeing her at the Palace's party girls, young moms in high-waisted jeans and white t-shirts, Carrie Bradshaw in Sex and The City, and a men's version. on Joey McIntyre, the crazy leader of New kids on the blocks.


Photo credits: HBO


Cumulating flashy hues and synthetic materials, if it was not leather, banana was then as trendy as it is today considered old-fashioned. Everyone was wearing it, regardless of budget or sensitivity, leaving to quickly reach the overdose. Too many bananas killed the banana in fact, the whole world gradually rejecting an accessory that he now considered corny, to the point that the "banana bashing" became fashionable, the Lacoste model is then the most strafed.

A decade later, wearing a banana becomes a provocation, a challenge to decency and good taste, and almost a means of self-talk. We think in particular Rihanna and its attempt to rehabilitate (failed) the "bum bag" in 2009, or more recently to creators like Alexander Wang and Karl Lagerfeld, presumably more anxious to make the buzz than to pay homage to the tourist look .

Rihanna with a banana at the Chanel Fall-Winter 2014-2015 show

Credit: Antonio de Moraes / Getty

In 2017, banana is the ultimate snobbery. Tenants streetstyles and influencers of Instagram exhibit it not without pride, a fortiori when it comes to the already overused model Gucci aesthetic less urban than 16th. Anti-fashion has become fashion in short, the underground now engaging without hesitation to the claws of mainstream luxury.


Credit: Imaxtree / Alessia Gammaota