Every season is the event! The Swedish ready-to-wear giant H & M joins forces with a big name in fashion for a collab 'event aimed at making haute couture more accessible . In 2018, Jeremy Scott , the artistic director of Moschino since 2013, was chosen ... and signs a capsule collection, in stores in early November.

H & M x Jeremy Scott: the event collab

Sonia Rykiel, Versace, Lanvin, Balmain, Lagerfeld, Alexander Wang ... For the last 14 years, H & M has been collaborating with some of the biggest names in fashion. After a stellar association with Olivier Rousteing, the artistic director of Balmain, in 2015, Kenzo in 2016 and the collab with Erdem in 2017 , H & M chose to hit hard in 2018 by partnering with Jeremy Scott. Real star of social networks (followed by 1.7 million people on Instagram), friend of the people , the artistic director has been able to bring his touch, imbued with his love for pop culture and anticonformism, in the world of Moschino . Let's bet he will do the same at H & M!

Expected and sustained collaboration

To hit hard, the brand made things big! During the Coachella Music and Arts Festival, one of the most popular celebrities in California, was announced the collab event, via an H & M post on his Instagram account. .

H & M and Jeremy Scott also appealed to a shock ambassador, the gorgeous supermodel Gigi Hadid , who is also appreciated by haute-couture designers as well as by the crowd. " The job of my life has been to connect with people through fashion, and with this collaboration, I'll be able to reach more fans than I've ever been able to do," he enthused. the artistic director of Moschino, delighted with this collaboration.

After the collab with Anna Glover, released on April 12 , the capsule collection imagined by Moschino will be the highlight of the year for H & M!