Bloggers full-time beauty for some, occasional for others, these "popesses" of beauty are followed by thousands or even millions of users. Blogs, YouTube channels, Instagram and Snapchat accounts, Facebook pages ... They are often ubiquitous on social networks, they lead genuine communities in search of tutorials, beauty tips and varied tips to discover in the form of videos, articles or photos.
Lisa Eldridge, the "so" British director of make-up Lancôme
Lisa Eldridge , a 41-year-old British makeup artist, makes up the hottest tops - Adriana Lima, Rosie Huntington-Whiteley, Karlie Kloss - the unmissable personalities - Jennifer Lopez, Ines de La Fressange, Cate Blanchett -, and passionately devotes herself to her secondary activity as a beauty blogger.
Her reputation and talent have earned her a reputation as a collaborator with Chanel since 2011, and more recently with Lancôme, where she has been the head of make-up creation since 2015.
Why we love her: she selects and promotes with elegance and pedagogy her favorite products for all budgets. Her beauty tutorials are accessible to beginners as well as to more confirmed makeup artists. It even proposes to discover the history of makeup, through a tab of the same name, specially dedicated to the main trends make-up over the centuries. In 2015, this professional beauty makeup artist for many years has also released a book on his passion for the subject, Face Paint: The Story of Makeup (Hachette Practice).
My girl blog, the pioneer of the French beauty blog
Her name is Hélène Legastelois. Passionate since always by the cosmetics, she created her beauty blog My blog of Girl in 2005, and begins to live after two years only. More than 10 years after the publication of her first post, she is still loyal to the post: more than 143,000 subscribers on YouTube, 76,000 on Instagram, almost 22,000 on Facebook and 27,000 subscribers on Twitter. A true reference in the Hexagon.
Why we love him: his good humor punctuate his videos published on his YouTube channel. Passionate about make-up, she offers tests and reviews of beauty products without a language of wood, talks about hair, face and body care, gives ideas of nail-art and even articles "shopping beauty", in which it presents the latest innovations in cosmetics.
Elsa Make Up, YouTube star
Elsa Make Up , her real name Elsa, is passionate about cosmetics. The 24-year-old woman takes her first steps on the internet by opening her YouTube channel in October 2010, and then creates her blog epnyme. Since then, Elsa has come a long way, since she is actively followed by more than 740,000 subscribers on YouTube, where she publishes videos every Wednesday and Saturday.
Fans of cosmetics can find videos of presentation and reviews of hair items or makeup, not to mention its valuable advice and beauty tips. It also makes a point of honor to make videos "swatches", which consist in trying the products on oneself in direct, face camera.
Why we love her: for her tutorials and reviews of hyper-detailed and sincere products, but also for her more personal videos in which she advocates self-acceptance.
And why not Coline? The cruelty-free caretaker
Bio or make-up untested on animals are the battle horse of And why not Coline ?, Coline, its real name. The blogger created her blog in 2007, and has since formed a community of 241,000 subscribers on Instagram. Her videos "Completed products" are her main means of expression since she presents the cosmetics that she used, and takes the opportunity to clarify whether she liked them or not. All of course, accompanied by very detailed explanations and opinions sometimes salty!
Why we like it: organic food, menstrual cut ... In addition to the plant formulations and more natural that it seeks in the products that it applies on the body and the face, the blogger advocates an eco way of life -responsible without ever falling into stigma. Another way to see beauty.
Plum blog, dream blogger
Angéline, 27, is a Parisian. This full-time blogger, her website is initially entirely devoted to beauty, although the young woman likes to publish more lifestyle articles, and deliberately turned to culinary art or travel. Beauty level, Angéline shares her favorites, her good plans, and her cosmetic advice, as a good girlfriend would do without head or fuss.
Why we like it: Notebook Prune , it is this cozy cocoon pastel colors in which we like to meet after a bad day. He also likes his Instagram account punctuated with simple moments based on milk chocolate and caresses to Woody, the cat of the household.
