To all those who like to fill their purses with a lot of useless things, you'll have to contain yourself if you want to sport the baguette on your shoulder. Indeed, the model of Fendi presents measurements incompatible with the volume. Its some 26 x 14 cm will only hold your wallet and two or three make-up products. That's all. But it is at this price that you will be able to enjoy this little bag that has become so big that it has conquered the entire planet.

Riding on an exceptional success, the brand Fendi even invented the "Baguettemania" to promote its product on the entire planet. New York, Paris, Sao Paulo, Tokyo ... No capital of fashion has resisted its charm. And the biggest stars either. From Sarah Jessica Parker to Catherine Zeta Jones passing Rihanna ... They all succumb to it.

FENDI'S WAND: A HISTORY THAT LASTS

At the dawn of his twentieth birthday, Fendi's Wand has not taken a single wrinkle, but, on the contrary, seems to flourish particularly well since the original model now stands in no less than 1,000 versions. In all, we approach the million copies sold since its creation. Suffice to say that her designer Silvia Venturini Fendi had a nose ... or just talent.

It must be said that creating a mini bag to wear under the arm was a genius idea. It is for this reason that the bag is called "Baguette" which fuels, logically, the curiosity of neophytes. It is actually a wink to the cliché of the Frenchman who carries his bread under his arm. It would not miss more than the beret to perfect the table. In tune with a time in search of minimalism and simplicity, this Fendi will remain in the annals of fashion as the first it-bag to be enthroned on red carpets around the world.

THE FENDI HOUSE: FROM FUR TO LEATHER GOODS

Fendi ... Just say his name to immediately detect the singing accent of Italy flowing in his veins. Founded in 1925 by Edoardo and Adèle Fendi, the house Fendi proposed, from its creation, bags, but mostly fur items. Gradually, the brand is forging a solid reputation in his hometown, the iconic "Roma".

With a success that continues unabated, the two leatherworkers develop their range, helped by five Fendi sisters who reinforce the dynamism of the brand. In 1965, the house benefited from the collaboration with a certain Karl Lagerfeld who was also at the origin of the famous logo of the F and the inverted F. A love story that has lasted more than half a century today.