Why ?
Everything started with a patented discovery of the Chanel research on the essential role of a "matriptase" enzyme, an ankle of NMF (natural moisturizing factors), in the hydration of the skin . According to two studies carried out by the Center for Epidermal and Sensory Research and Investigations (Ceries) in partnership with the University of Vienna, when this substance becomes scarce, hydration decreases and, when it disappears, certain pathologies very dehydrated skins appear. To remedy this situation, Chanel has developed an unusual asset, Cératonia PFA, derived from carob fruit pulp, to reactivate the synthesis of this famous matriptase. A second active of marine origin "waterproofs" the deep layers of the skin and strengthens the skin barrier to stop the evaporation of the water.

For who ?
All the skins. It is applied by massaging the face, neck and décolleté, and we wait one to two minutes before applying makeup. Each type of skin has its menu to relaunch its natural hydration potential: Hydramax Cream (56 €) enriched with shea butter for dry skin; Hydramax Cream Gel (56 €) fondant, with microspheres of hyaluronic acid for mixed skin; Hydramax Fluid (56 €), which turns into water in contact with the heat of the skin. To remember: Hydramax Serum (67 €) which "perfuses" the skin continuously. New: for dry skin, a high nutrition cream (60 €), and for the dehydrated lips, a comfort balm (33 €).