Using its notoriety for the benefit of the good cause is the new bet launched by the sale-privee company . On February 5, 2016, at 7:00 am, the 20 million French members of the site will be able to buy food, hygiene products or babies for Restos du Cœur . All the products will be delivered directly to the association, which will then be able to redistribute them in its activity centers throughout the country.

In 2016, sales-privee and Restos du Cœur innovate: this is the first time that a large collection is carried out online. "The digital revolution has made the planet smaller and the consumer becomes more and more responsible. Through this operation, we allow our 20 million members in France to make a gesture in favor of Restos du Cœur, "explains Jacques-Antoine Granjon, CEO and founder of private-sale.

End of this 100% digital collection, February 15th. A physical national collection will take over on Friday 11 and Saturday 12 March 2016 in most of the large and medium-sized areas of France.