Secret n ° 1: neither too much nor too little
Anchored in Swedish culture, lagom, which could be translated as "fair balance" or "neither too much nor too little", is a true philosophy of life. The objective? Acquire a healthier, more serene lifestyle in a world of excess and overconsumption. A rule to follow on a daily basis, for things as basic as food, but also in less crucial areas such as decoration and beauty.
Secret n ° 2: the art of simplicity.
In beauty, the lagom expresses itself by care of the short formulas, the pure ingredients characteristic of Sweden and the raw scents. The whole thing slipped in sober and recyclable packaging. In short, a return to the roots of the formula until the packaging of cosmetics.
Secret n ° 3: the nature spirit
The proximity with nature, and the moderate exploitation of its benefits, is another secret of the Swedes. We are delighted by the freshness of our care, which is rich in flowers and plants from the Scandinavian countryside: marsh blackberries, elderflowers, birch leaves, wild strawberries and protective oats to care for the skin with kindness.
Our products favorites 100% "lagom"
- Exfoliating Mask, Estelle & Thild 40 € on 75 ml on net-a-porter.com
- Body Wash Ginger Flower, SachaJuan, 16 € the 300ml
- Mosesommar Glow Bath Oil with Flower Oil, Barnängen, 40 € the 150 ml at Monoprix
- Shampoo vegan Heal, Maria Nila, 27 € the 350 ml
- Never Spring nourishing bath oil, 28 € per 100 ml, Björk & Berries.
