A visionary corset
It was in 1948 that Simone Pérèle created her lingerie brand. A visionary Corsican, she works to liberate women's bodies, combining dexterity with comfort and aesthetics. At the end of the 60s , she invents "Soleil", the first nylon bra with sun clips. A real success. In the midst of a feminist revolution, it's Petale, a completely invisible bra that is pioneering this pioneer of modern lingerie. When she left, she left behind a house with unique know-how, mastering exceptional materials and techniques of yesteryear.
Credit: press
Unique know-how
This singularity, Simone Pérèle draws on three pillars of identity: an intimate understanding of women, their needs, their desires in lingerie ; a quality requirement in the service of a sublime well - being and, finally, an artistic bias in favor of a lingerie of inflection couture. Founding axes that the new generation intends to follow with the same rigor as Madame Pérèle, with pieces made only in their workshops, rhyming performance with elegance.
Credit: press
A family story
Like the founding couple, Simone Pérèle and her husband Wolf, it's an exclusively family duo that is at the helm of the French house. In 1985, it is Catherine and Philippe Pérèle , the children of the designer, who take the brand, ensuring its development in respect of the original DNA. Today, the generation of grandchildren takes over, with Mathieu Grodner at the General Management and Stéphanie Pérèle , head of the Brands and Products Division. Their mission? Carry the legacy of their grandmother with audacity and modernity, serving all women.
Credit: press
New life
In 2017, Simone Pérèle presents a new face. Directed in collaboration with the JWT agency, its advertising campaign reveals the portrait of inspiring women, activists of the daily newspaper claiming the courage to be oneself. Annina , Ysaora , Marie Eve: they spontaneously embody the woman Simone Pérèle in all its diversity.
