Fifty years ago, on November 7, 1967, Marc Bohan, then artistic director, inaugurated the first Baby Dior boutique on Avenue Montaigne, just a few steps from the historic headquarters of the House. Throughout the collections, he imagines an enchanting children's cloakroom composed of flounced dresses, flannel jumpsuits, or embroidered shoes with initials CD.

Baby Dior: Precursor of children's fashion

Before him, Mr. Christian Dior himself had fun creating clothes for the three daughters of his friend Pierre Colle, whose godfather he was. For Christmas 1949, the girls receive miniature gifts as gifts to dress their dolls inspired by the iconic New Look collection. The fashion designer also imagines a complete trousseau for a bather. What was initially a mere entertainment will become, over the years, a full-fledged activity integrated into the house Dior.

When Marc Bohan took the reins of the artistic direction of the House's women's collection, he also began to adapt some of his creations for little girls. In 1961 in London, Elizabeth Taylor appears accompanied by her daughter, both dressed in a purple coat bordered of mink signed Dior.

Baby Dior is still in its infancy and will officially be born a few years later in 1967.

Baby Dior: The legacy

From now on, it's up to Cordelia de Castellane to continue the legacy of Baby Dior through collections inspired by the Maison's archives. Appointed Creative Director of Baby Dior in 2012, she makes a point of reinterpreting the vision of Christian Dior to make the couturier the protagonist of his enchanted stories. Season after season, she immerses herself in the memories and passions of the couturier to imagine collections inspired by her artist friends, impressionists, balls or the Palace of Versailles. The result is modern and innovative collections, designed in beautiful materials and tirelessly paying homage to the Dior style.